Work       About
Alex Herwig
 

The Office Ice Cream Truck


To go where no ice cream truck has gone before! As part of Wall’s global ‘Goodbye Serious’ campaign we created the world's smallest ice cream truck, designed to sneak into offices and elevators to melt away seriousness. 








Press


Editor's pick
The Office Ice Cream Truck was ‘Editor’s pick’ on Creativity Online.

Little Black Book
“Wall's Miniature Ice Cream Van Is Giving Us Serious Office Envy.”

Adweek
“An adorable miniature ice cream truck visits offices and delivers ice cream to workers in need of cheer.”





Honors


ADCN Awards
Nomination





Credits


Creative Partner
Jeroen Thissen

Agency
DDB & Tribal Worldwide, Amsterdam

Production Company
Back2Back Productions

Director
Edwin Nikkels

Music
Amp.Amsterdam









You’ve hit rock bottom.

Say hello: lexherwig@gmail.com