Work       About
Alex Herwig


Find Your Old Friend


A lot of horses move on to new homes because of costs or life changes. With no way to reconnect, people often lose touch. That’s why we created an online community for Purina that helps people search for a horse from their past. We launched it with a short film about a girl growing up with a Clydesdale. Born within days of each other, they become best friends. Only to have that bond tested.










Reconnections


So far, the group has helped over fifty people reconnect with their long lost friend. One of those reconnections was between Richard and his old friend Dusty, who he hadn’t seen for over fifteen years.








Case study









Press


Adage
“A right old tearjerker tugging at the heartstrings.”

Shoot Online
“A reminder that an equine friend from one’s past may still be out there.”

Horse Nation
“Harnessing the power of social media to help horse lovers connect with horses from their past.”





Results


Found friends
More than 50 reconnections so far.

Over 7.5 million views
With only 2 million horse owners in the US.

Editor's pick
‘Find Your Old Friend’ was ‘Editor’s pick’ on Creativity Online.





Credits


Copywriter
Brandon Willingham

Creative Director
Steve Sage

Agency
The Martin Agency

Director
Terry Rayment

Production Company
Eskimo

Music
Sharon Irving









You’ve hit rock bottom.

Say hello: lexherwig@gmail.com